Full Job Description
Position: Digital Content Strategist
Company: InnovateTech
Location: Au Gres, Michigan
About Us:
Located on the scenic shores of Lake Huron, InnovateTech is a rapidly growing technology company that specializes in digital solutions. As a leader in innovative software development and digital marketing strategies, we are committed to delivering exceptional services that empower businesses to succeed in the digital age.
At InnovateTech, we believe that exceptional talent drives our success. We are currently seeking a Digital Content Strategist to join our dynamic team in Au Gres, MI. This is a unique opportunity to play a key role in shaping the content strategy for a company that values creativity, collaboration, and innovation.
Key Responsibilities:
- Develop and implement comprehensive digital content strategies that drive brand awareness and engagement across all digital platforms.
- Collaborate with cross-functional teams including marketing, product development, and sales to ensure alignment of content initiatives with business objectives.
- Conduct thorough research and analysis of industry trends, audience behavior, and competitive landscape to inform content creation.
- Create and curate high-quality, engaging content for websites, blogs, social media, email campaigns, and multimedia platforms.
- Utilize SEO best practices to enhance content visibility and improve organic search rankings.
- Monitor and analyze content performance metrics, using data-driven insights to optimize strategy and execution.
- Oversee content calendars and project timelines, ensuring timely delivery of projects.
- Maintain brand voice and consistency across all content channels.
- Train and mentor junior content creators and copywriters.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital content strategy, preferably within the technology or e-commerce sector.
- Proficient understanding of SEO, SEM, keyword research, and web analytics tools (such as Google Analytics, SEMrush, etc.).
- Strong writing, editing, and storytelling skills, with a passion for creating meaningful content.
- Experience with content management systems (CMS) and digital project management tools.
- Demonstrated ability to work collaboratively in a fast-paced team environment.
- Creative thinking and innovative problem-solving skills.
- Excellent communication skills, both verbal and written.
What We Offer:
At InnovateTech, we know that our employees are our greatest asset. We offer:
- A competitive salary with performance bonuses.
- Comprehensive health, dental, and vision insurance.
- A generous paid time off policy, including vacation days, holidays, and personal time.
- Opportunities for professional development and career advancement.
- A vibrant and inclusive workplace culture that celebrates individuality and creativity.
- Flexible working hours and the option for remote work.
- Team-building events, wellness programs, and community engagement initiatives.
Why Au Gres, Michigan?
Au Gres is a beautiful lakeside city located in Arenac County, known for its warm community, outdoor recreational activities, and breathtaking natural scenery. Living in Au Gres means enjoying:
- Access to stunning waterfront views and recreational activities, including boating, fishing, and hiking.
- A close-knit community with strong local businesses and family-oriented events.
- Affordable cost of living compared to metropolitan areas, making it an excellent place to establish roots.
- Year-round cultural events such as festivals, farmers' markets, and art shows.
How to Apply:
If you are passionate about digital content and ready to take the next step in your career as a Digital Content Strategist, we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience and explaining why you would be a great fit for our team at InnovateTech.
At InnovateTech, we champion diversity and inclusion. We welcome applicants from all backgrounds and experiences. Join us in shaping the future of digital content!